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PROSIEBENSAT.1 WINS GENERAL ATLANTIC AS PARTNER FOR ITS COMMERCE UNIT NUCOM GROUP

ProSiebenSat.1 Group is entering a long-term partnership with General Atlantic to help drive the strategic development of its Commerce business. ProSiebenSat.1 Group formed NCG – NuCom Group on January 1, 2018, which will unite ten strategic investments from its Commerce business – including Verivox, Parship Elite Group and Jochen Schweizer mydays Group. General Atlantic’s investment will give it a 25.1 percent stake in NuCom Group, based on an enterprise value of EUR 1.8 billion.

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Zo moeten uitgevers en adverteerders samenkomen in nieuw premium videonetwerk

Onder de vlag van het Europese SNDC8 biedt Glomex een digitale marktplaats voor lokale content en contentdistributie, waarbij uitgevers en makers elkaar kunnen versterken. Doel is om een grotere premium video voorraad te creëren om écht te kunnen concurreren met Facebook en Google, zegt directeur Geert Hoogeveen.

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Majority share in social advertising company esome

ProSiebenSat.1 Media SE acquires the majority share in esome advertising technologies, the leading social advertising provider within the DACH region.

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