PROSIEBENSAT.1 WINS GENERAL ATLANTIC AS PARTNER FOR ITS COMMERCE UNIT NUCOM GROUP
ProSiebenSat.1 Group is entering a long-term partnership with General Atlantic to help drive the strategic development of its Commerce business. ProSiebenSat.1 Group formed NCG – NuCom Group on January 1, 2018, which will unite ten strategic investments from its Commerce business – including Verivox, Parship Elite Group and Jochen Schweizer mydays Group. General Atlantic’s investment will give it a 25.1 percent stake in NuCom Group, based on an enterprise value of EUR 1.8 billion.
NuCom Group will benefit from the broad TV reach of ProSiebenSat.1 Group and from mutual synergies – for instance, in the field of data and technology. With General Atlantic as a partner, ProSiebenSat.1 will develop NuCom Group into a leading European omnichannel platform for consumer services and lifestyle brands.
This new partnership underlines the growth objectives pursued by ProSiebenSat.1 for the Commerce segment. Drawing on 37 years of experience investing in global growth companies, General Atlantic has deep expertise in the Internet & Technology sector. The two companies have already cooperated on the joint acquisition of KäuferPortal in 2016 and are now further expanding this collaboration.